Blogging with EdCoCo – The Power of Language (and how to use it to your advantage)

‘A word after a word after a word is power’ – Margaret Atwood

It’s most likely come to your attention by now (at least we hope so!) that words are pretty important little things. Whether we’re chatting to a friend, drafting a tweet or sending an email, we’re making hundreds of tiny, almost undetectable decisions about the words we choose to use. Why? Because we know how much of a difference they can make. ‘Hi’ or ‘hello’? ‘Many thanks’ or ‘kind regards?’ ‘Go away’ or … you get the idea. 

The point is words are powerful and using the right ones in the right places can be a tricky task, especially if you’re just embarking on your business blogging journey!

But fear not! Here at EdCoCo, we know a thing or two about this kind of stuff, so we’ve compiled a list of our top three, super simple writing tips that we think every blogger should know. 

1. Raise Your Voice 

Emphasis on the ‘your’. Whatever your blog post is about, it’s important that the voice you are using in your writing is unique and completely your own. Chances are, if someone is reading your stuff, it’s because they’re interested in what you have to say. 

Try saying what you’ve written out loud. Does it sound like you? If not, don’t be afraid to change it! Injecting a little personality into your words will give them the lift they need and ensure that what you have to say will be heard loud and clear!

2. Keep It Unostentatious 

Now, be honest. Did you do a sneakily quick google search just to double check the meaning of unostentatious? Or did you just ignore it and hope all would be explained in the next paragraph? Either way, your train of thought has been broken and your focus pulled away from the post itself. 

As writers, we can often feel pressured to sound academic or genius-level intelligent, but using complicated, lengthy words just for the sake of it, or cramming your writing full of confusing, topic-specific jargon can be off-putting for readers and you run the risk of them clicking off before you’ve even gotten your point across. 

Instead, keep it simple. Use straightforward vocabulary, avoid uncommon words and say what you mean. Your readers will appreciate it!  

3. Get Personal

Don’t panic, getting personal in your writing is nowhere near as awkward as it can be in real life! In fact, making your reader feel included, like they’re part of your team, is pretty easy. We’ve been doing it all the way through this post! 

Writing in second person and addressing your readers with the personal pronoun ‘you’ is a sure-fire way to make your readers feel special, valued and important. This, in turn, makes them much more likely to do what you’re asking – keep reading, follow you on Instagram, come back next week to read your new post, buy the product you’re selling…

Whatever your purpose, getting personal with your readers will see it fulfilled. Give it a try!

So there we have it, three top tips that we think every blogger should have in their writing toolkit. Simple, easy to implement, but powerful in all the right ways. Give them a go and let us know your thoughts in the comments!

For help with running your blog, check out our website and get in touch – let’s work together!

The Edwards Copywriting Company is based in Wombourne, West Midlands. We have clients in the local areas of Birmingham and Wolverhampton but also further afield in the UK as well as some based in Seattle and New York. Wherever you are in the world, we’d love to work with you on your creative content!

Post by Louisa Smith

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