Writing with EdCoCo – The Benefits of Writing for a Niche
As professional copywriters, it can often be tempting to turn your hand to anything and everything that comes your way. Any style of writing, any subject area, any industry… the list of writing opportunities are endless! And, of course, you should be able to do this; one of the most important skills for any copywriter to master is that of flexibility. But! Having a workload that is too varied can mean that your writing and your business loses a little bit of that all-important focus. That’s why finding your niche is so crucial.
Here at EdCoCo, we’ve been focusing on writing for a few of our niches recently, so we thought we’d put together a little list of the top 3 benefits we’ve found so far.
1. Easier to Identify Target Audience
When you know exactly who you want to write for, you can engage in in-depth, detailed research to pinpoint precisely the kind of writing those people will need. You can research their demographics and psychographics and behavioural patterns on social media. Once established, you can use your new-found information to get their content just right so they are on the radar of their clients to generate leads.
2. Establishes Reputation
Establishing a reputation as a copywriting company can be difficult, particularly when your work is spread far and wide. Honing in on one particular niche and writing frequently within the realms of it builds credibility in the area and encourages other similar clients to use your company above others. Think of it this way: you’re looking for a fancy pair of shoes, designer perhaps – a big investment that you want to get right. There’s a store that sells shoes, but they also sell clothes, bags, jewellery, the whole shebang. The shop next door sells shoes too, and only shoes. In fact, they’re labelled as ‘designer shoe specialists’, equipped with a team of experts. Which shop are you buying your shoes from? We know where we’d prefer to get ours.
3. Ensures Expertise
Establishing and writing for a niche goes hand in hand with ensuring your knowledge is up-to-date and relevant at all times. Instead of trying to know bits and bobs about fifty different industries, you’ll allow yourself to know one or two sectors brilliantly well. Your attention will be focused on your particular niche and its trending topics, gaps in the market, up-and-coming businesses, all of which can be utilised to your advantage when marketing your company online. In turn, your extensive knowledge will be evident in your content, adding to that growing positive reputation of yours.
At EdCoCo, we write for a few, very specific niches. One of those is the Health and Wellness industry. A hugely popular sector in which new businesses, products and ideas are popping up all over the place, giving us countless opportunities for new content. It also helps that it’s something we’re passionate about and truly believe in as a company! And, just because we write a lot for this industry, doesn’t mean we’ve limited ourselves to just writing about healthy eating and exercise. We cover physical health, of course, but then there’s mental health, mindfulness, therapies, luxury holidays, beauty treatments, spa treatments… we could go on all day! The point is, we’ve done our research, we’ve built a portfolio in this area, our knowledge is second to none and our copywriting services have established an extremely positive reputation within a niche that is growing by the day.
So, if you’re in the health and wellness industry and need a little help with your content, give us a call on 01384 626 313. We have a variety of packages available to suit all businesses sizes and are just about to launch a Start-Up Bundle. Before it goes live on our website, this bundle is currently available for £120 including VAT and comprises of:
– 3x 500-word blog posts
– 6 images
This means if you are in the process of creating a website or adding a blog to your website, you can launch with a selection of blog posts. Perfect if you are asking people to sign up to your mailing list so they can see the type of content you will be sharing.
We are located in Wombourne, West Midlands and have local clients in Wolverhampton, Birmingham and surrounding areas. As we specialise in health and wellness, we have clients around the UK and are proud to support cleaners, massage therapists, health spas and pet therapists (to name just a few!). Please get in touch for further info about our services.